STRATEGIC ADVISORY

Every great brand has a point of view. The strongest brands turn this into product ranges people want, delivered by an organisation built to execute.

I partner with executive teams to sharpen creative direction, build ranges with cultural and commercial appeal, and equip the organisation to innovate at pace. As a fractional Head of Design, Design Director or Chief Design Officer, I provide senior creative and product leadership within your business on a short-term, full-time or part-time basis, without the commitment of a permanent hire. My remit spans brand and range through to sourcing and team, with commercial discipline applied to every decision.

Find what is holding your product back. Then fix it.

We start by identifying where product, process or team effectiveness is constraining performance. We then deliver the strategy, leadership and execution to resolve it, pairing creative direction with commercial rigour.

How we can help

Creative direction and brand transformation

For brands whose product no longer reflects who they are or who they sell to. We define your brand DNA, visual identity and trend direction, and build collections that connect with contemporary culture while converting at retail.

• Brand DNA and positioning

• Brand architecture

• Creative vision and codes

• Brand, product and customer alignment

• Creative direction framework and team briefs

Consumer insights, trend and product strategy

For businesses whose ranges are not performing as they should. We translate global consumer shifts and market analysis into optimised range planning and robust assortment architectures, keeping your product strategy ahead of the curve.

• Consumer insight frameworks

• Trend forecasting and AI-assisted detection

• Market and competitive analysis

• Range and price architecture

• Portfolio mapping and category roles

• Category expansion and whitespace

• Hit-rate improvement and category growth plans

Infrastructure, sourcing and organisation

For teams whose process is slowing product down. We drive enterprise growth through global supply chain optimisation and digital transformation workflows, led by senior creative and product leadership.

• PLM, AI and 3D design adoption

• Supplier and fabric platforming

• Technology roadmap

• Gates and ownership framework

• Organisational transformation

Where we place work with manufacturing partners, we receive a commission from the factory. This is always disclosed upfront.

Fractional leadership

Senior creative and product leadership inside your business, without the commitment of a permanent hire. We step in as your Head of Design, Design Director or Chief Design Officer, owning product and design direction alongside your team.

Engagements can be short-term, full-time or part-time, working remotely or in-house on a project-by-project basis.

Team engagement

Where it helps, we work directly with your design, product and sourcing teams. We align ways of working, clarify ownership, support leaders through change and build the capability to sustain results after our engagement ends. Team engagement can sit alongside any advisory project or fractional role.

How an engagement works

1. Discovery call. A complimentary 20-minute call to understand your business and objectives.

2. Diagnosis. We review your range, critical path, supply chain and team to identify where performance is being constrained.

3. Scope and proposal. Clear deliverables, timing and fees, agreed upfront.

4. Delivery. We deliver the work as an advisory project or a fractional role, with team engagement where it's needed.

5. Handover and review. We review results against the measures we agreed and leave your team equipped to sustain them.

WHAT YOU CAN EXPECT

Every engagement is measured against outcomes agreed at the start, whether that is faster development cycles, a shorter critical path or a stronger range. See the results behind our approach on the home page.

We begin with a complimentary discovery call, so we can understand your business needs before you commit: