build the brand you

imagine, on solid

commercial ground

I mentor founders who are starting or growing a fashion, footwear, accessories or home & lifestyle brand. As a fashion business advisor and mentor, I offer practical guidance from someone who has done it before, covering your plan, your collection, your sourcing and your market, so you can build your business without hiring a full-time team.

Who it's for

Starting or growing a fashion, footwear, accessories or home & lifestyle brand means making big decisions on your plan, your sourcing and your market, often on your own.

I mentor founders one-to-one, drawing on more than twenty years working in and with global brands, so you get honest, experienced answers without hiring a full-time team.

This is experience-led mentoring rather than an accredited coaching programme: you’re gaining practical advice from someone who has helped build successful retail brands and businesses for over 20 years, not a formal methodology.

BOOK A FREE INTRO CALL
A woman with curly hair smiling while writing in a notebook at a desk with a laptop, a small potted plant, a mug, and a window in the background.

What I will work on with you

  • Starting up: your idea, customer and first collection

  • Business planning: pricing, margins and a realistic growth plan

  • Collection design and development through my network.

  • Setting up a sourcing base: finding, vetting and managing the right factories

  • Market analysis: who is buying, what is moving and where the gaps are

  • Competitor studies: how the brands around you position, price and sell


How it works

  1. Book a free 20-minute intro call.

  2. Fill in a short brief so we can make the most of our time.

  3. Meet for your session. Leave with a written summary and clear next steps.

A suppliers showroom with neatly arranged sweaters, shirts, and pants on racks and a metal shelving unit holding folded towels and bowls.

Ways to work together

  • Clarity Session: one 90-minute session on a single question, with a written summary and next steps.

  • Fixed-fee Market and Competitor Analysis: a written study of your market and closest competitors.

  • The Blueprint Intensive: four 90 min sessions over four to six weeks, focused on one outcome such as a business plan, a sourcing base or a market read. A one-time deep dive where I audit your current collection, supply chain, or go-to-market strategy and deliver a 12-month roadmap.

  • Founder Advisory Retainer: monthly sessions for a flat fee covering a set number of 1-on-1 strategy calls and asynchronous access (via email or Slack) to unblock your daily challenges.

  • Fractional Leadership: A higher commitment tier where I don't just advise, but actively review your look books, develop ranges, sit in on critical factory negotiation calls, or help introduce you to major retail buyers. For founders, this is hands-on support rather than an embedded role

A woman engaging in a video call on a laptop, with an open book on the desk beside them.

Every engagement starts with a free 20-minute call, so I can understand what you need before you commit.

  • One 90-minute video session on a single question, with a written summary and next steps.

  • A fixed-fee written study of your market and your closest competitors.

  • 4 x 90mins sessions over four to six weeks, focused on one outcome such as a business plan, a sourcing base or a market read. A high-ticket, one-time deep dive where I audit your current collection, supply chain, or go-to-market strategy and deliver a 12-month roadmap.

  • Monthly sessions for a flat fee covering a set number of 1-on-1 strategy calls and asynchronous access (via email or Slack) to unblock your daily challenges.

  • A higher commitment tier where I don't just advise, but actively review your look books, develop ranges, sit in on critical factory negotiation calls, or help introduce you to major retail buyers.

*Practical advice, not legal or financial advice.

Book a free intro call

Testimonials

“Our weekly 1:1s had a significant impact on my own leadership approach. She encouraged me to think differently, challenged my perspectives and gave me the confidence to take greater ownership.”

Shefalii Sakhalkar: Design & Product Leader, reported to Anne-Marie at Yousta

“The team she left behind was stronger, more capable and better equipped than the one she inherited.”

Scott Roberts: Director of Trade and Planning - Anne-Marie reported to Scott at Reliance Retail

“She has a knack for seeing potential and nurturing it. Her influence extended beyond just myself; she was a source of inspiration for the entire design team.”

Walter Peter: Head of Raw Materials, Apparel, Home and Footwear Sourcing - reported to Anne-Marie at Kmart Australia